In January 2007, Steve Jobs unveiled the original iPhone and the mobile and personal computing industries were never the same again. Ten years later - at a building named after the late Apple co-founder - his successor Tim Cook took the stage to introduce the iPhone X, the phone that he and Apple believe will define the roadmap of the smartphone industry for the next 10 years.
The iPhone X - pronounced iPhone 10 - represents the most radical change to Apple’s design language in the iPhone’s ten year history, as almost the entire face of the phone is now dominated by the display. Save for a small ‘notch’ at the top of the front edge - more on that later - the iPhone X has pretty thin bezels on all sides, though you wouldn't call it 'bezel-less'. This means that the newest, most-expensive iPhone-ever looks nothing like its predecessors, though the overall design is pretty similar to what we’ve seen on a few Android phones, both with and without that notch.
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